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Get a global view into your Sales, Marketing, and Service organizations with SAP CRM 7.

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Your customers are increasingly well informed. They know all they need to know about your organization before your salespeople walk in their door. In such an environment, you must clearly differentiate your organization and deliver exceptional customer experiences. The SAP Customer Relationship Management application helps you distinguish your organization as you grow by promoting collaboration with your customers and providing exceptional interactions and user experiences across all customer touch points.

The SAP Customer Relationship Management (SAP CRM) application provides the necessary flexibility to quickly develop distinctive capabilities and deliver superior customer experiences. SAP CRM drives rapid user adoption and productivity and provides quick time-to-value while supporting your strategic CRM initiative. It also delivers best-in-class, front-office functionality and support for end-to-end, industry-specific processes. As your company evolves, your organization can ensure outstanding customer experiences and immediate response to market requirements.

SAP CRM 7 for Sales

Acquire, grow, and retain profitable relationships with functionality for sales planning and forecasting and the management of territories, accounts, contacts, activities, opportunities, quotations, orders, product configuration, pricing, billing, and contracts.

SAP CRM 7 for Marketing

Align marketing processes and drive customer demand using functionality to enhance management of marketing resources, segments and lists, campaigns, leads, trade promotions, and marketing analytics.

SAP CRM 7 for Service

Drive service revenue and profitability with support for service sales and marketing. More effectively manage service orders, contracts, complaints and returns, in-house and depot repairs, warranties, resource planning, e-service, and service analytics. Functionality to support call centers, field service, and e-service provides flexible delivery options.

Start Your Complimentary SAP CRM 7 Test Drive Now! »